Distributors face multiple challenges every day – the organisation of high volume customer orders to organise, rising fuel costs, managing drivers and vehicles, changing road and traffic conditions, and tight time windows. These scenarios combine and create an overwhelming situation.

Market Motion’s expert route analysis utilising Omnitracs’ software will take all of these challenges into account and works to find the best possible route plan to reach business goals each day. Fleets with optimised routes save time and money, while providing better service to their customers.

Before deciding exactly how your business can benefit from route optimisation, it helps to know the difference between two primary routing methods – standard and dynamic.

Standard routing is a key solution for customer service. Each route will have a specific set of stops in a specific orders, guaranteeing that your customers will always have their product delivered at a specified time, often by the same driver.

Dynamic routing is on the other end of the spectrum and is best if your business’ main goal is cutting costs. Customers lose the predictability of standard routing, but you reduce miles and improve efficiency.

A route optimisation solution helps find a happy medium between these methods to not only please customers, but also improve your bottom line.